☰ Ugly Girl

WHY
YOU
SHOULD
CARE

HISTORY OF THE ASIAN BEAUTY STANDARD

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The white-washed beauty standard in Asia came from biases based on class systems and are rooted in colonisation.

White skin was already favoured by many asian countries, pre-colonisation. It represented what type of class you were e.g if you had a lighter complexion, this meant that you were wealthy, while if you had a darker complexion, this meant that you were poor and ‘working on the fields’.

This idea was more enhanced by colonisation when Western influences around make-up and fashion started spreading around asia. Because of this, most Asian Countries embraced western beauty standards and woven it into their own beauty standards.

STATISTICS

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The negative effects of these beauty standards are very visible in countries such as Korea, China and Japan where a lot of women have gone through cosmetic surgeries. They do this to look more ‘attractive’ because of what their beauty standard says.

INFLUENCERS

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twice
TWICE
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itzy
ITZY
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blackpink
BLACKPINK

Other than the main influences of family, friends, social media and work, a lot of young girls and women are also influenced through their favourite idols and celebrities who also follow the Asian Beauty Standards.

SO PLEASE LOVE YOURSELF

"DON'T LET A BEAUTY STANDARD IDENTIFY HOW YOU LOOK."

©2022 The Asian Beauty Standard | Kayla Gapultos